Above: Ava dress (left) & Berg (right)
Between Rilo Kiley, her solo shows, youtube videos, festivals, music videos, album covers, photoshoots, tv performances, & Troop Beverly Hills, I’ve seen Jenny Lewis look utterly adorable too many times to count. I’d always written off her stage get-ups as something from a secret vintage stockpile I’d never get my hands on, but I’m so happy to say: I was wrong!
Last week, after a long drive up the 405 (jamming to Rilo in traffic, of course), I met the inspiring woman behind said looks (and the new video), talented designer/stylist Jenny Reyes, and her fantastic line Geronimo. Much like Lewis’ music, there is something so distinctly California in Reyes’ clothing that just gets “me” at my core. Plus, she took some time off touring to hone her skills at Rodarte before embarking on her own with Geronimo – so you know she’s got skills.
She’s also amongst the sweetest, most humble people I’ve had the pleasure of meeting in this industry. Jenny (Reyes) kindly let me, and now you, preview the Geronimo Fall collection (above). After I recovered from swooning, I pulled my favorites for a recent shoot, where everyone fell in love as I’m sure everyone else will come Fall. I’ll personally be getting the Ava dress (named after her adorable baby niece) & Berg suit (named after lookbook model, and LA darling Ms. Z Berg)…
Shop the Spring collection at geronimocollection.com
(top) Jenny wearing Geronimo, in the “See Fernando” video; (bottom) as the Mulleavy sisters’ date to the 2007 CFDAs. Remember that!?
Tags: designer · fashion · geronimo · jenny lewis · jenny reyes · music · rodarte · spring 2010 · stylist · z berg10 Comments
Jazz you were sooo right!! Completely off the radar, but I’m totally familiar with her styling!! Whoo knew… Your my favorite editors next favorite editor (Editor-in -Chief)!! U rock love, great post!!!! xoxo
I really like the blazers (rolled-up blazer sleeves is one of my weak spots here in my fashion life, though I can never find a blazer that fits me well enough) and the dresses look like pieces I’d wear every day for weeks on end out of pure love. Thanks for providing such astonishing eye-candy!
what a fantastic find! this explains why jenny lewis is always adorably dressed. The ava dress is my favorite of the collection as well! can’t wait to see your styling using the pieces.
Fantastic work, Jenny Reyes! I especially like the outfits with the blazers; how I wish I could pull off a blazer!
I love it!!! im completely obsessed with the jackets. Where is the line going to be available? ?
loves it. geronimo’s pieces are gorgz.
*bisous*
i want all of it. is that z from the like modeling?
woah elizabeth berg! i was friends with her in elementary school…
I remember that! I still see her and Tennessee at shows all the time
Jenny is not only a Stylist but a fashion guru. Her designs are so elegant and, er, Stylish! Thera re also very sophisticated. They would compelment a variety of bady shapes too.