Lydia by Loulou Loves You: photography by Joshua Spencer, creative direction by Jazzi McGilbert, styling by Jazzi McGilbert & Natalie Toren, hair & makeup by Dina Gregg, modeled by Papa at NEXT, and special thanks to our on-set puppy, Fozz.

add’l wardrobe: BLK DNM leather jacket, Marc by Marc Jacobs buckle boots (similar), Kelly Wearstler Cinnabar fur gillet

I did this mini-lookbook for one of my favorite people in the world, Loulou, while she was here in L.A. I very simply adore Loulou and her new ‘Lydia’ lingerie set. Seriously: a lingerie designing babe, holistic masseuse with a British accent, the kindest spirit and perfect pouty lips… Yeah, I’m still not entirely convinced she’s real but she’s the best dream girl ever. I will never be over having such talented friends.

Lydia will be available on www.louloulovesyou.com this Friday and you can shop the rest of the site at 30% off ’til then! I personally own and love the Lola peter pan collar and floral headbands.


  • dragon fruit / January 17, 2012

    THIS IS SO AWESOME. I love it!! Fab job!


  • Loulou / January 18, 2012

    Jazzi I am so in love with you and the happiest girl in the world to have you as my friend and collaboration partner! <3 xxx
    ps BLOOMERS!

  • Gala / January 18, 2012

    This is so adorable, I can’t take it!!!

  • Renee | Beauty Fool / January 18, 2012

    Omg, this is so cute and fun… love it!

    x Renee

  • Georgina / January 18, 2012

    I am SO excited about this! Honestly, I have never been so excited about lingerie. This shoot just makes me want the Lydia set even more!

  • David / January 18, 2012

    Awesome styling!


  • […] suspender belt, and cute little bows – it’s perfect! I knew I wanted it after I saw the sneak preview, and it’s been at the top of my “cute underthings” wishlist ever […]

  • Loulou Loves You / February 25, 2012

    […] (more pics here!) How delightful? I remember when I was a teen dreamer many years ago, I started making my own underwear around the same time Loulou started out. We actually exchanged Myspace messages and were going to have a little underwear swap! It never happened because I soon realised I was actually CRAP at sewing (hence the abundance of no-sew DIY’s on here!) but Loulou was in a different league and is still making incredible undies to this day! If you’re not the pretty undies type (to be honest, most days I view my underwear as a scaffolding system rather than something to get excited about), Loulou makes pretty bows and collars that can be proudly paraded outside the boudoir.  I’m visiting home at the minute and am off for a day of charity shop shopping in Bexhill and Hastings! I’m hoping for some major finds as my wardrobe needs a serious revamp!  Don’t wait up! ♥ […]

  • Paul Anderson / July 8, 2015

    the jacket is awesome